Aesthetic Division
Excellence in hair care and precision tools
UNLEASH YOUR CREATIVITY
Our permanent coloring line SHOCKOLOR offers a wide range of shades in a single integrated solution, whether semi-permanent or permanent. Thousands of micro-pigments ensure up to 100% gray hair coverage, maintaining the color’s intensity and vibrancy over time, lasting up to 30 washes. Its advanced formula with KERATIN and MILK PROTEIN leaves hair softer and more elastic, adding body, consistency, and a natural, radiant shine.
You’ll gain an unfair advantage over your peers—at the very least. You’ll cut your working time by up to one fifth while managing an incredible number of clients. Featuring the finest Japanese steels, once you try them, you’ll realize within minutes how much they contribute to achieving an exceptional haircut. And of course, each pair comes with certification guaranteeing its quality.
